Marketing, creative and digital work I’ve helped bring to life.
A selection of campaigns, websites, content, SEO, paid media and marketing systems I’ve worked on.
Google Ads & local SEO multi-territory campaign
Selected Work
A few projects that show the range of work I’ve been involved in across strategy, creative, content, web and marketing operations.
Building a Lifestyle Brand for Dog Owners
A multi-part brand and marketing system built around dog-friendly mobility, community, ecommerce and real-world experiences.
Brand direction, Shopify/ecommerce UX, social campaigns, community messaging, event creative, Pack Partner resources and marketing systems.
Integrated Digital Marketing Growth
An integrated local marketing program combining paid search, SEO, social advertising, website improvements and performance reporting.
Google Ads management, local SEO, Meta campaigns, website optimization, service messaging, analytics and reporting.
Event Promotion Campaign
A multi-week event promotion campaign built to drive awareness, ticket sales and urgency across two event weekends.
Campaign planning, Meta setup, audience targeting/retargeting, reels, ad creative, opening-weekend refresh and second-weekend urgency.
Content, SEO & Luxury Transportation Marketing
Ongoing social and search content for an Orlando luxury Sprinter limo brand, combining lifestyle creative with service-focused SEO.
Content strategy, reels, captions, campaign creative, SEO articles and service positioning.
Investor Brand & Website Experience
A clean, institutional digital experience for a passive commercial real estate investment brand.
Messaging, information architecture, visual direction, responsive website design and investor-focused content structure.
A few measurable outcomes
Examples from projects where I had access to trackable performance data.
Explore the Work
Filter by discipline across branding, paid campaigns, websites, content and marketing operations. Each card highlights what I contributed to the project.
Building a Lifestyle Brand for Dog Owners
A multi-part brand and marketing system built around dog-friendly mobility, community, ecommerce and real-world experiences.
Integrated Digital Marketing Growth
An integrated local marketing program combining paid search, SEO, social advertising, website improvements and performance reporting.
Event Promotion Campaign
A multi-week event promotion campaign built to drive awareness, ticket sales and urgency across two event weekends.
Content, SEO & Luxury Transportation Marketing
Ongoing social and search content for an Orlando luxury Sprinter limo brand, combining lifestyle creative with service-focused SEO.
Investor Brand & Website Experience
A clean, institutional digital experience for a passive commercial real estate investment brand.
Product Launch & Ecommerce Creative
Product-drop creative and ecommerce updates for a fashion-forward footwear brand.
Brand Content & Marketing Systems
A selection of DesignThatWay's own branded content and system-focused creative.
Event Campaign Creative
Selected event campaigns combining ticket-push creative, social content and real-world event promotion.
Local Service Campaign Creative
Local-service campaign creative focused on clear offers, before/after pain points and quote generation.
Selected Web & Digital Work
A selected gallery of website and digital-interface work across client projects.
Short-form content
Examples of reels, UGC-style content and campaign video I’ve worked on for different brands and audiences.
Web & Digital Work
A selection of websites and digital experiences I’ve helped plan, design or improve.
Digital Experience 01
Selected client website screenshot 01
Digital Experience 02
Selected client website screenshot 02
Digital Experience 03
Selected client website screenshot 03
Digital Experience 04
Selected client website screenshot 04
Digital Experience 05
Selected client website screenshot 05
Digital Experience 06
Selected client website screenshot 06
Digital Experience 07
Selected client website screenshot 07
Strategy. Creative. Execution.
I’ve worked across different sides of marketing, from campaign planning and content to websites, SEO, paid media, reporting and automation. I like understanding how the pieces connect instead of treating each one as a separate task.
Marketing Strategy
Full-funnel positioning, audience segmentation, competitor whitespace analysis and roadmap planning.
Paid Campaigns
Google Search and Meta ads, retargeting, creative iteration and CPA optimization across accounts.
Social Content
Editorial content calendars, visual direction, organic community growth and platform-native storytelling.
Video / Reels
Short-form TikTok and Instagram Reels, UGC-style hooks, product demonstrations and event highlight cuts.
Websites & Ecommerce
Conversion-first web design, Shopify and headless stores, fast landing pages and UX auditing.
Branding
Identity systems, brand guidelines, typography hierarchies, packaging and voice guidelines.
SEO & Local Visibility
Local Google Maps presence, technical crawl optimization, keyword strategy and editorial content hubs.
CRM & Automations
Lead routing, instant follow-up workflows, email and SMS nurture campaigns and pipeline automation.
Analytics & Reporting
GA4 server tracking, Search Console monitoring, ROI dashboards and transparent weekly KPI readouts.
I like connecting the creative side of marketing with the systems behind it.
That means I’m just as comfortable developing the campaign idea and content as I am working on the website, ads, SEO, tracking or automation that supports it.
I tend to work best when I can understand how the full process fits together — what the audience is seeing, what the business needs, and what needs to happen behind the scenes to make the work actually function.
Comfortable moving between creative and technical tasks
I work across design, copy, ads, web, SEO and automation without needing to hand off every step.
Used to owning projects from planning through execution
From the initial brief to the final launch and reporting, I keep the work moving end to end.
I use data, feedback and testing to improve the work
I look at what the numbers and audience response are telling me, then adjust.
Quick to learn new tools and figure out unfamiliar systems
I pick up platforms fast and get comfortable in unfamiliar stacks without much ramp time.
Want the short version?
You can view my resume or reach out if you’d like to talk about my experience.